Reward, Pleasure, and Addiction 

​

The upcoming lecture will explore how our brain's mechanisms work to reinforce specific behaviors by triggering neural pathways that generate pleasurable sensations, leading to a desire for repetition. It will delve into the timing and function of endorphin release in the brain, the significance of nicotine receptors, and the role of endocannabinoids. Additionally, the lecture will address situations where the pursuit of enhanced stimuli surpasses the urge to relive positive experiences. Furthermore, it will investigate the brain's susceptibility to drug effects and the underlying mechanism of addiction.