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"The Force Behind Every Decision
Empower Your Brain: Know, Recognize, Act"

Each day, managers face a multitude of decisions that impact employees, customers, and various business transactions.

The majority of these decisions are made swiftly, relying on brief thought processes. Without this efficiency, we would find ourselves consumed by constant contemplation of logical considerations, hindering our ability to implement any actionable solutions.

Every day managers are required to make a variety of decisions regarding employees, various transactions, and customers. Are decisions always made in orderly thought processes? Is there room here for intuition, a mixture of  "Gut feeling"? Why would these even come into consideration? Can we control it, and will the outcome change accordingly?

What drives our purchasing decisions? How much are we willing to invest in a product? Why do certain brands captivate us more than others? Unravel the answers to these sales and marketing questions by exploring the neural activity in the emotions and logical regions of our brain.

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Today, in an era of globalization when working hours are getting longer, and people are required to perform quickly, brilliantly, and accurately almost at all hours of the day, is there any place to think about artificially improving brain performance? 

 In a rapidly changing world of work, where each employee is required to have different and changing skills, managers are required,  to recognize and understand how things like motivation, focus and loyalty work in the brain in order to get the most out of their employees!

Let's find out what neuroscience has to say about it! This will help you become better managers.

 

In the last two decades, it became clear the necessity for a constant dialogue between researchers from different fields of expertise in order to develop ways to influence brain activity, cure diseases and integrate technological interfaces to improve or rehabilitate damaged areas. The lecture will highlight some of the achievements of Israel and its scientists who are at the forefront of global research in this fascinating field.

The brain is inherently social, emphasizing the importance of social connections and status. Effective workplace leadership involves treating employees as more than machines and tasks. A forthcoming lecture will discuss brain areas managers can influence to foster a positive perception and maximize employee potential.

 

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All his rightReserves for Dr. Nitzan Kozlovsky. Moshav Sde Avraham Western Negev 054-2266319 | nitsanko@gmail.com

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